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On September 30, 2017, YouTuber JonTron uploaded a comedic video titled 'Waterproofing My Life With FLEX TAPE', which immediately went viral and became the most watched video on his channel, earning over 42 million views so far.
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Through the product ads, he has performed some remarkable feats like sawing a boat in half and fixing it with Flex Tape before riding it on water, attaching bricks with Flex Glue and showing its weight lifting capabilities, or using it to make a buggy car by gluing together metal sleeves, tubing and panels. However, it is not merely his personality that has made him popular. As such, he has a much bigger exposure to the public than his brother, and is popular among the audience for his likable nature. The various adhesive bonding products from the company are marketed by Phil himself as the brand's television spokesperson. While there have been doubts over the effectiveness of Flex Seal Products to the extent shown on infomercials, in February 2017, after a sponsored NASCAR car driven by Garrett Smithley crashed at Daytona, Flex Tape was used to repair the damages and he finished the race in the eighth position.
#Flex tape meme series
The company has been sponsoring NASCAR Xfinity Series team JD Motorsports since 2013. Such feats have made him a pop culture icon after popular YouTuber JonTron (real name Jon Jafari), who provides comedic commentary about video games, movies, or infomercials, decided to make a video about the various Flex Seal Products infomercials. He is also the spokesperson for the brand and appears on television commercials showcasing the power of his products by, for instance, sawing a boat in half and then repairing it. Phil Swift is an American businessman who, along with his brother Alan Swift, is the joint owner of the company Flex Seal Products which specializes in a line of waterproof adhesive bonding products that include Flex Seal, Flex Shot, Flex Tape, Flex Glue, and Flex Mini.